On December 3, 2013, to the shock of many in the sneaker community, Kanye West left Nike for Adidas. While with Nike, Kanye released 2 pairs of shoes, the Air Yeezy 1 and 2. The Air Yeezy line quickly became a hit, as resell prices sky-rocketed to 2-4 thousand dollars a pair. People were loving them, and in “New God Flow”, Kanye rapped, “Hold up, I ain’t trying to stunt, man
But these Yeezys jumped over the Jumpman.” Nike and Kanye collaborated to create two highly successful shoes, so why the divorce?
Well, the main reason is, Kanye is Kanye. Kanye believes he is a genius and the most influential man in the world. He believes he shouldn’t be marginalized to just shoes, and tries to leave his imprint on everything. He wanted a Nike contract similar to that of Jordan, basically his own company. Since Kanye isn’t an athlete, Nike wasn’t willing to do that and they split. Another reason was Nike released the Yeezys in very limited quantities. Kanye believed this was the greatest shoe ever and wanted everyone to wear them and love them, not just a select group. Kanye wanted production of more Yeezys, Nike didn’t want to, so he left.
After over a year of waiting, Adidas and Kanye finally put out their first collaboration, the Adidas Yeezy Boost. It is set to retail at 350, while the Air Yeezys retailed at 250. So far, I’ve only seen negative reception to the shoe, due to the price raise and overall flimsy look. Still, they are a Yeezy and I still believe they will do well